{"id":48804,"date":"2019-03-07T13:20:05","date_gmt":"2019-03-07T11:20:05","guid":{"rendered":"https:\/\/travecademy.be\/quest-ce-que-la-marque-usa\/"},"modified":"2024-02-13T12:20:01","modified_gmt":"2024-02-13T10:20:01","slug":"quest-ce-que-la-marque-usa","status":"publish","type":"page","link":"https:\/\/travecademy.be\/fr\/quest-ce-que-la-marque-usa\/","title":{"rendered":"Qu\u2019est-ce que la marque USA ?"},"content":{"rendered":"<p><strong>Brand USA est l\u2019organisation de marketing des \u00c9tats-Unis et sa mission est d\u2019am\u00e9liorer l\u2019image de ce pays en tant que destination de vacances dans le monde entier et d\u2019augmenter le nombre de visiteurs ainsi que les d\u00e9penses chaque ann\u00e9e.<\/strong><\/p>\n<p><strong>Marque USA<\/strong><br \/>\nBrand USA, l\u2019organisation de marketing pour les \u00c9tats-Unis, a \u00e9t\u00e9 fond\u00e9e par la loi sur la promotion des voyages en tant que premier partenariat public-priv\u00e9 entre les \u00c9tats-Unis. Elle vise \u00e0 promouvoir les \u00c9tats-Unis en tant que destination de voyage de premier ordre dans le monde entier. Sa mission est d\u2019augmenter le nombre de visites internationales aux \u00c9tats-Unis et de raconter les histoires \u00e9poustouflantes des opportunit\u00e9s de voyage uniques et exceptionnelles aux \u00c9tats-Unis. Il vise \u00e0 alimenter l\u2019\u00e9conomie am\u00e9ricaine et \u00e0 am\u00e9liorer l\u2019image des \u00c9tats-Unis dans le monde. Avec une pr\u00e9sence active dans plusieurs pays europ\u00e9ens, dont les Pays-Bas, Brand USA veille \u00e0 ce que toutes les activit\u00e9s de marketing contribuent \u00e0 sa mission, \u00e0 sa strat\u00e9gie et \u00e0 son int\u00e9grit\u00e9.<\/p>\n<p><strong>Croissance du tourisme USA<\/strong><br \/>\nLes voyages internationaux vers les \u00c9tats-Unis sont l\u2019un des meilleurs moteurs de la croissance \u00e9conomique du pays et repr\u00e9sentent actuellement (directement et indirectement) 1,8 million d\u2019emplois. Le tourisme profite \u00e0 presque tous les secteurs de l\u2019\u00e9conomie am\u00e9ricaine. Depuis sa cr\u00e9ation, Brand USA a travaill\u00e9 en \u00e9troite collaboration avec plus de 800 organisations partenaires pour inviter le monde entier \u00e0 d\u00e9couvrir les exp\u00e9riences et les destinations de voyage exceptionnelles, diversifi\u00e9es et pratiquement illimit\u00e9es qu\u2019offrent les \u00c9tats-Unis. Selon des \u00e9tudes r\u00e9alis\u00e9es par Oxford Economics, les initiatives de marketing de Brand USA ont permis d\u2019accueillir 5,4 millions de visiteurs suppl\u00e9mentaires aux \u00c9tats-Unis au cours des cinq derni\u00e8res ann\u00e9es, ce qui a eu un impact \u00e9conomique total de 38 milliards de dollars sur l\u2019\u00e9conomie am\u00e9ricaine et a permis de cr\u00e9er en moyenne 51 000 emplois suppl\u00e9mentaires par an.<\/p>\n<p><a href=\"https:\/\/www.thebrandusa.com\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/travecademy.be\/wp-content\/uploads\/2023\/09\/Brand-USA-logo-voor-op-nieuwe-TE-1024x753.png\" alt=\"\" width=\"327\" height=\"241\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand USA est l\u2019organisation de marketing des \u00c9tats-Unis et sa mission est d\u2019am\u00e9liorer l\u2019image de ce pays en tant que destination de vacances dans le\u2026<\/p>\n","protected":false},"author":1,"featured_media":35748,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[],"ecademys":[501],"class_list":["post-48804","page","type-page","status-publish","has-post-thumbnail","hentry","ecademys-brand-usa-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu&#039;est-ce que la marque USA ? 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