{"id":48836,"date":"2019-03-07T13:24:59","date_gmt":"2019-03-07T11:24:59","guid":{"rendered":"https:\/\/travecademy.be\/quest-ce-que-la-marque-usa\/que-fait-brand-usa\/"},"modified":"2024-02-13T12:20:02","modified_gmt":"2024-02-13T10:20:02","slug":"que-fait-brand-usa","status":"publish","type":"page","link":"https:\/\/travecademy.be\/fr\/quest-ce-que-la-marque-usa\/que-fait-brand-usa\/","title":{"rendered":"Que fait Brand USA ?"},"content":{"rendered":"<p><strong>L\u2019objectif de Brand USA est d\u2019\u00eatre la meilleure organisation nationale de marketing de destination \u2013 couvrant la majeure partie du march\u00e9 mondial du voyage et contribuant de mani\u00e8re significative \u00e0 la cr\u00e9ation d\u2019emplois, au PIB, \u00e0 la croissance des exportations et aux recettes fiscales. Sa mission est d\u2019augmenter les visites, les d\u00e9penses et les parts de march\u00e9 internationales afin d\u2019alimenter l\u2019\u00e9conomie du pays et d\u2019am\u00e9liorer l\u2019image des \u00c9tats-Unis dans le monde. Brand USA\u2019s atteint son objectif en travaillant selon les cinq principes strat\u00e9giques suivants :<\/strong><\/p>\n<ol>\n<li>Cr\u00e9er un marketing innovant<\/li>\n<li>Commercialiser l\u2019accueil<\/li>\n<li>Construire et maintenir la confiance<\/li>\n<li>Ajouter et cr\u00e9er de la valeur<\/li>\n<li>R\u00e9sultats de l\u2019entra\u00eenement<\/li>\n<\/ol>\n<p>Pour en savoir plus sur les \u00c9tats-Unis, leur culture authentique et riche et la diversit\u00e9 illimit\u00e9e des exp\u00e9riences de voyage, consultez le site suivant  <a href=\"http:\/\/www.visitheusa.com\" target=\"_blank\" rel=\"noopener\">www.visitheusa.com<\/a>  our suivre Bran et la diversit\u00e9 illimit\u00e9e des exp\u00e9riences de voyage am\u00e9ricaines et la richesse et l\u2019authenticit\u00e9 de la culture, vous pouvez visiter le site web de Brand USA destin\u00e9 aux consommateurs, VisitTheUSA.com, ou suivre Visit The USA sur Facebook, Twitter et Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019objectif de Brand USA est d\u2019\u00eatre la meilleure organisation nationale de marketing de destination \u2013 couvrant la majeure partie du march\u00e9 mondial du voyage et\u2026<\/p>\n","protected":false},"author":1,"featured_media":35750,"parent":48804,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[],"ecademys":[501],"class_list":["post-48836","page","type-page","status-publish","has-post-thumbnail","hentry","ecademys-brand-usa-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Que fait Brand USA ? 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